The New Fujifilm ISO 200 Film Is Causing a Stir

All of this is a bit odd, for sure. Last December, Fujifilm quietly announced their new Fujifilm 200 ISO film. It's got updated packaging, and on the surface seems like a really cool thing. But there have been murmurs on the internet. It was discovered by looking at technical charts that it exhibits a range similar to a, ahem, competing film. So we reached out to Fujifilm to ask about what's going on.